Game Industry
Fictional Characters as Oshi: Japan’s IP Fandom Playbook
From Genshin Impact to Hatsune Miku to Sanrio's Pompompurin, fictional characters now drive a multi-billion-dollar slice of Japan's oshikatsu fan [...]
VIVERSE Team
Latest News
The Japanese Idol Economy in 2026: Inside the Oshikatsu Boom
Japan's idol economy is a ¥3.8 trillion industry powered by oshikatsu fan spending across all ages, virtual idol concerts, and [...]
VIVERSE Team
