top of page

What is Oshikatsu? How Culture, VR, and Goods Enhance the Fandom Experience

Writer's picture: VIVERSE TeamsVIVERSE Teams

A Positive Culture of Passion and Community

Definition of Oshikatsu? Its Etymology and History

Oshikatsu might sound unfamiliar to some, but its meaning and the goods associated with it form a delightful concept rooted in Japanese pop culture. The word "oshikatsu" combines "oshi," meaning a favorite character or idol, with "katsu," which implies an activity or endeavor. Essentially, oshikatsu translates to "supporting your favorite" and encompasses all activities that fans engage in to show their love and dedication to their beloved idols, characters, or even sports teams. This vibrant culture includes a wide variety of activities and the collection of oshikatsu goods, such as merchandise and memorabilia, allowing fans to express their passion in creative and tangible ways.


The history of oshikatsu can be traced back to the rise of idol culture in Japan during the 1970s and 1980s. As idols and pop groups gained immense popularity, fans began to develop unique ways to express their support, from attending concerts and buying merchandise to participating in fan clubs and organizing events. Over the years, oshikatsu has evolved to include a broad spectrum of activities, and with the advent of the internet, immersive devices, and digital platforms, it has expanded beyond physical interactions to virtual reality.


The Many Faces of Oshi: Definitions and Interpretations

At the heart of oshikatsu lies the concept of "oshi," a term that can be loosely translated to "favorite" in English. However, its meaning varies widely depending on the context and the individual fan's perspective. For some, an oshi might be a beloved pop idol or a member of a popular boy band. For others, it could be a fictional character from an anime, manga, and video game or a professional athlete.


The beauty of oshi is its inclusivity; it allows fans to form deep, personal connections with a wide array of figures, whether they are real or fictional. This connection often transcends mere admiration, transforming into a meaningful part of the fan's identity and daily life. Fans might collect merchandise, create fan art, participate in online discussions, or even travel to locations associated with their oshi. The possibilities are as diverse as the fans themselves.


Oshikatsu: A Positive Culture of Passion and Community

Oshikatsu is more than just a hobby; it's a vibrant culture that fosters positivity, creativity, and community. One of the most uplifting aspects is the sense of community it engenders. Fans often come together, both online and offline, to share their experiences, collaborate on projects, and support each other in their fandom journeys. This camaraderie can lead to lasting friendships and a deep sense of belonging.


Furthermore, it encourages fans to develop new skills and explore their creativity. Whether it's learning to draw, mastering video editing, or organizing large-scale events, the skills acquired can have a lasting impact on both personal and professional lives.


VIVERSE: A Digital Haven for Oshikatsu Enthusiasts

VIVERSE have revolutionized the way fans engage in oshikatsu

In today's digital age, platforms like VIVERSE have revolutionized the way fans engage in oshikatsu. Imagine stepping into a virtual concert where you can experience your favorite idol's performance up close or exploring a detailed recreation of your favorite anime setting. VIVERSE provides fans with exciting ways to express their fandom.


Worlds, one of the standout features of VIVERSE, allows fans to create highly personalized virtual environments. Fans can design their own virtual rooms adorned with oshikatsu merchandise, posters, and memorabilia. They can also host virtual meetups, attend exclusive events, and interact with other fans from around the world. This level of customization and interaction makes VIVERSE a true haven for oshikatsu enthusiasts.

Some of the oshitatsu themes include global icons such as Talor Swift and hololive, the manga classic Dragon Ball, NBA’s Los Angeles Lakers, and a whole lot more.


Goods: Celebrating Fandom Through Merchandise

Source: grape Japan
Source: grape Japan









One of the most tangible ways fans engage in oshikatsu is through the collection and appreciation of goods. Oshikatsu goods encompass a wide range of merchandise that allows fans to express their devotion and support for their favorite idols, characters, or teams. These items can include everything from clothing, posters, and keychains to more exclusive collectibles like figures, limited edition prints, and signed memorabilia.

The act of collecting oshikatsu goods is more than just acquiring items; it is a form of expression that showcases a fan's passion and dedication. Many fans take pride in curating their collections, often displaying them prominently as a testament to their loyalty and enthusiasm. Additionally, these goods can serve as conversation starters, helping fans connect with others who share similar interests.


For many, the thrill of obtaining new oshikatsu goods is an integral part of the fandom experience. Whether it's attending conventions, scouring online shops, or participating in special events, the pursuit of these items adds an exciting dimension to the oshikatsu culture.


Join the Oshikatsu Revolution on VIVERSE


Oshikatsu is more than just a hobby—it's a way of life that brings joy, creativity, and a sense of community. With VIVERSE, the possibilities for expressing your fandom are endless. So, what are you waiting for? Join us today and be part of a vibrant community that celebrates passion, creativity, and the joy of being a fan. Visit VIVERSE and start your oshikatsu adventure now.



bottom of page