{"id":11153,"date":"2025-06-25T06:58:45","date_gmt":"2025-06-25T10:58:45","guid":{"rendered":"https:\/\/news.viverse.com\/post\/vtubers-ultrapassam-os-streamers-da-vida-real-em-2025-as-principais-tendencias-do-youtube"},"modified":"2026-07-02T05:22:05","modified_gmt":"2026-07-02T09:22:05","slug":"vtubers-ultrapassam-os-streamers-da-vida-real-em-2025-as-principais-tendencias-do-youtube","status":"publish","type":"post","link":"https:\/\/news.viverse.com\/pt-br\/post\/vtubers-ultrapassam-os-streamers-da-vida-real-em-2025-as-principais-tendencias-do-youtube","title":{"rendered":"VTubers ultrapassam os streamers da vida real em 2025: as principais tend\u00eancias do YouTube"},"content":{"rendered":"\n<p id=\"viewer-4upb93462\"><strong>Autor original: <\/strong><a target=\"_blank\" href=\"https:\/\/www.vivepostwave.com\/author\/gladys_wu\/\" rel=\"noreferrer noopener\"><u>Chute girat\u00f3rio de Tingting<\/u><\/a><strong> Editado por: Equipe VIVERSE<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-9.png\" alt=\"\" class=\"wp-image-5593\" srcset=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-9.png 740w, https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-9-300x169.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n<p id=\"viewer-orx10539\">Nos \u00faltimos tr\u00eas anos, <a href=\"https:\/\/www.htc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>a HTC<\/u><\/a>lan\u00e7ou <a href=\"https:\/\/www.vivepostwave.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>VIVE Post-Wave<\/u><\/a> da HTC acompanhou de perto a ascens\u00e3o dos criadores virtuais \u2014 VTubers, \u00eddolos virtuais e muito mais \u2014, prevendo que eles seriam a pr\u00f3xima grande onda na cria\u00e7\u00e3o de conte\u00fado. <strong>Essa previs\u00e3o acabou de se tornar realidade<\/strong>. O rec\u00e9m-lan\u00e7ado <a href=\"https:\/\/www.youtube.com\/trends\/report\/tr25-virtual-creators\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Relat\u00f3rio de Cultura e Tend\u00eancias 2025<\/u><\/a> coloca os criadores virtuais no centro das aten\u00e7\u00f5es, reconhecendo-os como uma for\u00e7a determinante na m\u00eddia digital global. <\/p>\n\n<p id=\"viewer-jx490547\">Apoiando essa mudan\u00e7a, dados recentes da <a target=\"_blank\" href=\"https:\/\/streamscharts.com\/\" rel=\"noreferrer noopener\"><u>Streams Charts<\/u><\/a> confirmam o que muitos f\u00e3s j\u00e1 percebem: os criadores virtuais n\u00e3o s\u00e3o mais um nicho. A influ\u00eancia deles aparece no aumento <strong>das horas de exibi\u00e7\u00e3o<\/strong>, <strong>no dom\u00ednio<\/strong> cada vez maior <strong>das plataformas<\/strong> e <strong>no alcance<\/strong> explosivo <strong>do p\u00fablico<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-hxq0n818\">Os VTubers ganham espa\u00e7o: <strong>os dados confirmam isso<\/strong><\/h2>\n\n<p id=\"viewer-b0hsw820\">Em 2020, menos da metade dos usu\u00e1rios do YouTube estava disposta a assistir a criadores virtuais. Mas, em 2024, <strong>57% dos espectadores com idades entre 14 e 44 anos<\/strong> j\u00e1 tinham assistido a conte\u00fado de VTubers ou de outros criadores virtuais no \u00faltimo ano \u2014 um grande salto na aceita\u00e7\u00e3o pelo grande p\u00fablico. <\/p>\n\n<p id=\"viewer-54655822\">Essa popularidade \u00e9 comprovada pelos n\u00fameros:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Os v\u00eddeos relacionados a VTubers t\u00eam agora uma m\u00e9dia de 50 bilh\u00f5es de visualiza\u00e7\u00f5es por ano<\/strong><\/li>\n\n\n\n<li>Em 2023, durante a pandemia, esse n\u00famero chegou a um pico, <strong>ultrapassando os 55 bilh\u00f5es<\/strong><\/li>\n\n\n\n<li><strong>Hatsune Miku<\/strong>, a Vocaloid que definiu o g\u00eanero, acumulou <strong>6 bilh\u00f5es de visualiza\u00e7\u00f5es s\u00f3 em 2024<\/strong><\/li>\n<\/ul>\n\n<p id=\"viewer-iimrw834\">D\u00e1 uma olhada nessa m\u00fasica da Hatsune Miku lan\u00e7ada no come\u00e7o deste ano \u2014<strong>que j\u00e1 passou de 60 milh\u00f5es de visualiza\u00e7\u00f5es<\/strong>.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DECO*27 - \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0 feat. \u521d\u97f3\u30df\u30af\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kbNdx0yqbZE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-2zbqo1664\">Al\u00e9m dos VTubers: 4 tipos de criadores virtuais no YouTube<\/h2>\n\n<p id=\"viewer-l5owm1912\">Como vimos no nosso post anterior, <a target=\"_blank\" href=\"https:\/\/news.viverse.com\/post\/vtuber-rigging-101-how-to-bring-your-virtual-persona-to-life-without-the-headaches\" rel=\"noreferrer noopener\"><u>Introdu\u00e7\u00e3o ao Rigging para VTubers<\/u><\/a>, os criadores virtuais est\u00e3o evoluindo \u2014 e o relat\u00f3rio de 2025 do YouTube ajuda a classific\u00e1-los:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>VTubers<\/strong>: Personagens no estilo anime controlados por pessoas f\u00edsicas ou ag\u00eancias como a hololive ou a VShojo.<\/li>\n\n\n\n<li><strong>Artistas virtuais<\/strong>: M\u00fasicos como <strong>a Hatsune Miku<\/strong> ou <strong>a Naevis, do aespa<\/strong>, que se apresentam como personagens digitais.<\/li>\n\n\n\n<li><strong>Humanos virtuais<\/strong>: personagens realistas, como <strong>a Lil Miquela<\/strong> ou <strong>a Code Miko<\/strong>, que costumam estar ligados a parcerias com marcas e \u00e0 moda digital.<\/li>\n\n\n\n<li><strong>Criadores virtuais de jogos<\/strong>: Atuando em plataformas como <strong>o VRChat<\/strong> ou <strong>o Roblox<\/strong>, esses criadores usam avatares para combinar performances, transmiss\u00f5es ao vivo e intera\u00e7\u00e3o social.<\/li>\n<\/ul>\n\n<p>Est\u00e1 planejando sua primeira transmiss\u00e3o? D\u00e1 uma olhada nessas <strong><a href=\"https:\/\/news.viverse.com\/post\/vtubers-surpass-real-life-streamers-in-2025-youtube-s-top-trends\">ideias para transmiss\u00f5es de VTuber<\/a><\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-a5kxf6308\">Menos VTubers, mais visualiza\u00e7\u00f5es: a ascens\u00e3o dos talentos de ponta<\/h2>\n\n<p id=\"viewer-rne6z6682\">De acordo com o ranking da Streams Charts\u2019 <a target=\"_blank\" href=\"https:\/\/streamscharts.com\/news\/youtube-vtubing-report-virtual-creators-2025-key-points?utm_campaign=news_posts&amp;utm_medium=sc_socials&amp;utm_term=2025_05_17\" rel=\"noreferrer noopener\"><strong><u>ranking do primeiro trimestre de 2025 das principais streamers, 8 das 10 primeiras<\/u><\/strong><\/a> s\u00e3o VTubers. S\u00f3 a Valkyrae (3\u00ba lugar) e a Emiru (7\u00ba lugar) s\u00e3o streamers da vida real. <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Classifica\u00e7\u00e3o<\/strong><\/td><td><strong>Nome<\/strong><\/td><td><strong>Horas de exibi\u00e7\u00e3o (em milh\u00f5es)<\/strong><\/td><td><strong>Tipo<\/strong><\/td><td><strong>Afilia\u00e7\u00e3o<\/strong><\/td><\/tr><tr><td>1<\/td><td>Usada Pekora<\/td><td>140<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>2<\/td><td>Sakura Miko<\/td><td>126.7<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>3<\/td><td>Valkyrae<\/td><td>57.1<\/td><td>Humano<\/td><td>100 Thieves<\/td><\/tr><tr><td>4<\/td><td>Shirogane Noel [\u535a\u8863\u5c0f\u591c\u7483]<\/td><td>54.7<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>5<\/td><td>ironmouse<\/td><td>53.7<\/td><td>VTuber<\/td><td>VShojo<\/td><\/tr><tr><td>6<\/td><td>Subaru Oozora<\/td><td>53.4<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>7<\/td><td>Emiru<\/td><td>49.4<\/td><td>Humano<\/td><td>OTK<\/td><\/tr><tr><td>8<\/td><td>\u3014\u620c\u795e\u6c81\u97f3\u3015Inugami Korone<\/td><td>48.7<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>9<\/td><td>\u3014Kikirara Vivi\u3015Kikirara Vivi<\/td><td>47.6<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>10<\/td><td>Koseki Bijou<\/td><td>47.4<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p id=\"viewer-rcylm18396\">Em todas as plataformas \u2014<strong>YouTube, Twitch, Kick<\/strong> e <strong>a SOOP<\/strong> da Coreia <strong>\u2014, o conte\u00fado de VTubers atingiu 500 milh\u00f5es de horas de exibi\u00e7\u00e3o<\/strong> no primeiro trimestre de 2025, um recorde hist\u00f3rico.<\/p>\n\n<p id=\"viewer-ixftl18399\">Isso aconteceu <strong>mesmo com o n\u00famero de VTubers ativos caindo para menos de 6.000<\/strong>, o que indica uma mudan\u00e7a em dire\u00e7\u00e3o a <strong>talentos de elite e de alto desempenho,<\/strong> al\u00e9m da maturidade da plataforma.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-8.png\" alt=\"Fonte: Miko Ch. &#x3055;&#x304F;&#x3089;&#x307F;&#x3053; (canal do YouTube) \" class=\"wp-image-5590\" srcset=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-8.png 740w, https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-8-300x169.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Fonte: Miko Ch. \u3055\u304f\u3089\u307f\u3053 (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UC-hM6YJuNYVAmUWxeIr9FeA\" rel=\"noreferrer noopener\"><u>canal do YouTube<\/u><\/a>) <\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-96aze20356\">Produtos promocionais em vez de dinheiro: por que a propriedade intelectual \u00e9 a verdadeira fonte de renda<\/h2>\n\n<p id=\"viewer-9uotw21085\">Embora os VTubers sejam \u00f3timos em interagir com os f\u00e3s ao vivo, o verdadeiro modelo de neg\u00f3cios est\u00e1 na <strong>monetiza\u00e7\u00e3o baseada em propriedade intelectual<\/strong>\u2014 produtos, jogos e licenciamento.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Em fevereiro de 2025, <strong>16 dos 20 maiores ganhadores do Super Chat eram VTubers<\/strong><\/li>\n\n\n\n<li><strong>A receita da COVER Corp em 2024 chegou a 43,4 bilh\u00f5es de ienes<\/strong> (aprox. US$ 297 milh\u00f5es) \u2014 um aumento de 43,9% em rela\u00e7\u00e3o ao ano anterior<\/li>\n\n\n\n<li><strong>20,5 bilh\u00f5es de \u00a5 em vendas de produtos oficiais<\/strong> (aprox. US$ 140 milh\u00f5es) \u2014 em grande parte gra\u00e7as ao grande sucesso <a href=\"https:\/\/hololive-official-cardgame.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>hololive OFFICIAL CARD GAME<\/u><\/a><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-7.png\" alt=\"Fonte: JOGO DE CARTAS OFICIAL DA hololive\" class=\"wp-image-5587\" srcset=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-7.png 740w, https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-7-300x169.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Fonte: <a target=\"_blank\" href=\"https:\/\/hololive-official-cardgame.com\/en\/\" rel=\"noreferrer noopener\"><u>JOGO DE CARTAS OFICIAL DA hololive<\/u><\/a><\/figcaption><\/figure>\n\n<p id=\"viewer-xj4h526443\">Transmiss\u00f5es ao vivo? Continuam sendo um mercado forte, com <strong>\u00a59,3 bilh\u00f5es<\/strong> (aprox. US$ 63 milh\u00f5es), mas isso \u00e9 s\u00f3 uma parte da hist\u00f3ria. <\/p>\n\n<p id=\"viewer-peutx26446\">Diferentemente dos criadores humanos, <strong>os avatares dos VTubers s\u00e3o marcas escal\u00e1veis<\/strong>. Eles podem virar pel\u00facias, jogos para celular, caf\u00e9s pop-up e at\u00e9 lan\u00e7amentos de NFTs \u2014 sem o esgotamento f\u00edsico. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-wuxti27208\">Ser\u00e1 que ser criador virtual \u00e9 o pr\u00f3ximo emprego dos sonhos?<\/h2>\n\n<p id=\"viewer-9256z28036\">Claro, ser um VTuber n\u00e3o \u00e9 s\u00f3 brilho e fan art. O esgotamento e os problemas de sa\u00fade mental s\u00e3o reais. Mas a aspira\u00e7\u00e3o continua forte:  <\/p>\n\n<p id=\"viewer-3eyzs28039\">Uma pesquisa <strong>da Nifty Kids<\/strong> de 2025 revelou que <strong>23,2% das crian\u00e7as querem ser VTubers<\/strong>\u2014 mais do que aquelas que querem ser YouTubers tradicionais (18,1%).<\/p>\n\n<p id=\"viewer-s03qg28042\">Faz sentido. Essa \u00e9 uma gera\u00e7\u00e3o que cresceu jogando <strong>Minecraft<\/strong>, <strong>Roblox<\/strong> e usando <strong>o FaceTime<\/strong>. Para eles, a express\u00e3o digital em primeiro lugar n\u00e3o \u00e9 nada estranha; \u00e9 algo natural.  <\/p>\n\n<p id=\"viewer-gtn9g28045\">Ent\u00e3o, e se seu filho disser que quer ser um criador virtual? <strong>N\u00e3o se surpreenda<\/strong>. Provavelmente ele j\u00e1 est\u00e1 criando mundos e ensaiando por tr\u00e1s da tela. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"viewer-vnijh29540\"><strong>Pronto para come\u00e7ar sua jornada como VTuber?<\/strong><\/h3>\n\n<p id=\"viewer-8pyez30394\">D\u00e1 uma olhada <a href=\"https:\/\/news.viverse.com\/post\/vtuber-rigging-101-how-to-bring-your-virtual-persona-to-life-without-the-headaches\">no nosso guia para iniciantes<\/a> e, depois, escolhe suas ferramentas com o nosso <em><a href=\"https:\/\/news.viverse.com\/post\/how-to-become-a-vtuber-6-essential-vtuber-software-for-beginners?utm_source=chatgpt.com\">postagem \u201cOs 6 melhores softwares gratuitos para VTubers\u201d<\/a><\/em> .<\/p>\n\n<p>Conhe\u00e7a mais guias em <strong><a href=\"https:\/\/news.viverse.com\/pt-br\/categories\/o-essencial-sobre-vtubers\">No\u00e7\u00f5es b\u00e1sicas sobre VTuber<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e1 uma olhada no Relat\u00f3rio de Cultura e Tend\u00eancias 2025 do YouTube, que revela como os VTubers e outros criadores virtuais est\u00e3o liderando o conte\u00fado global atualmente. Veja como as horas de exibi\u00e7\u00e3o disparam, os talentos de ponta ganham destaque e a monetiza\u00e7\u00e3o de propriedade intelectual est\u00e1 transformando o setor. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_uag_custom_page_level_css":"","footnotes":"","_yoast_wpseo_primary_category":null},"categories":[455,468],"tags":[],"class_list":["post-11153","post","type-post","status-publish","format-standard","hentry","category-o-essencial-sobre-vtubers","category-tendencias-tecnologicas"],"acf":[],"yoast_head":"<!-- This site is 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