{"id":11108,"date":"2025-06-25T06:58:45","date_gmt":"2025-06-25T10:58:45","guid":{"rendered":"https:\/\/news.viverse.com\/post\/vtubers-overtreffen-echte-streamers-in-2025-de-belangrijkste-trends-op-youtube"},"modified":"2026-07-02T05:21:56","modified_gmt":"2026-07-02T09:21:56","slug":"vtubers-overtreffen-echte-streamers-in-2025-de-belangrijkste-trends-op-youtube","status":"publish","type":"post","link":"https:\/\/news.viverse.com\/nl\/post\/vtubers-overtreffen-echte-streamers-in-2025-de-belangrijkste-trends-op-youtube","title":{"rendered":"VTubers overtreffen echte streamers in 2025: de belangrijkste trends op YouTube"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"viewer-4upb93462\"><strong>Oorspronkelijke auteur: <\/strong><a target=\"_blank\" href=\"https:\/\/www.vivepostwave.com\/author\/gladys_wu\/\" rel=\"noreferrer noopener\"><u>\u5ead\u5ead\u8ff4\u65cb\u8e22<\/u><\/a><strong> Bewerkt door: VIVERSE Team<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-9.png\" alt=\"\" class=\"wp-image-5593\" srcset=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-9.png 740w, https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-9-300x169.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-orx10539\">De afgelopen drie jaar, <a href=\"https:\/\/www.htc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>heeft HTC<\/u><\/a>&#8217;s <a href=\"https:\/\/www.vivepostwave.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>VIVE Post-Wave<\/u><\/a> de opkomst van virtuele makers \u2013 VTubers, virtuele idolen en meer \u2013 op de voet gevolgd en voorspelde dat zij de volgende grote golf in contentcreatie zouden worden. <strong>Die voorspelling is nu werkelijkheid geworden<\/strong>. Het onlangs door YouTube gepubliceerde <a href=\"https:\/\/www.youtube.com\/trends\/report\/tr25-virtual-creators\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Culture &amp; Trends Report 2025<\/u><\/a> zet virtuele creators in de schijnwerpers en erkent hen als een bepalende kracht in de wereldwijde digitale media. <\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-jx490547\">Deze verschuiving wordt ondersteund door recente gegevens van <a target=\"_blank\" href=\"https:\/\/streamscharts.com\/\" rel=\"noreferrer noopener\"><u>Streams Charts<\/u><\/a> bevestigen wat veel fans al aanvoelen: virtuele creators zijn niet langer een nicheverschijnsel. Hun invloed komt tot uiting in stijgende <strong>kijkuren<\/strong>, <strong>een<\/strong> toenemende <strong>dominantie op het platform<\/strong> en <strong>een<\/strong> explosief <strong>groeiend bereik<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-hxq0n818\">VTubers worden mainstream: <strong>dat blijkt uit de cijfers<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-b0hsw820\">In 2020 stond minder dan de helft van de YouTube-gebruikers open voor het bekijken van virtuele contentmakers. Maar in 2024 had <strong>57% van de kijkers in de leeftijdscategorie 14\u201344 jaar<\/strong> in het afgelopen jaar content van VTubers of andere virtuele contentmakers bekeken \u2013 een enorme sprong voorwaarts in de acceptatie door het grote publiek. <\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-54655822\">Die populariteit wordt door cijfers bevestigd:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Video\u2019s over VTubers worden nu jaarlijks gemiddeld 50 miljard keer bekeken<\/strong><\/li>\n\n\n\n<li>Tijdens een piek in 2023, ten tijde van de pandemie, steeg dat aantal <strong>tot meer dan 55 miljard<\/strong><\/li>\n\n\n\n<li><strong>Hatsune Miku<\/strong>, de baanbrekende Vocaloid, haalde <strong>alleen al in 2024 6 miljard views<\/strong> binnen<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-iimrw834\">Luister eens naar dit nummer van Hatsune Miku dat eerder dit jaar is uitgebracht \u2013 het<strong>heeft nu al meer dan 60 miljoen views<\/strong>.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DECO*27 - \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0 feat. \u521d\u97f3\u30df\u30af\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kbNdx0yqbZE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-2zbqo1664\">Meer dan alleen VTubers: 4 soorten virtuele contentmakers op YouTube<\/h2>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-l5owm1912\">Zoals te zien was in ons vorige bericht, <a target=\"_blank\" href=\"https:\/\/news.viverse.com\/post\/vtuber-rigging-101-how-to-bring-your-virtual-persona-to-life-without-the-headaches\" rel=\"noreferrer noopener\"><u>VTuber Rigging 101<\/u><\/a>, zijn virtuele creators in ontwikkeling \u2013 en het rapport van YouTube uit 2025 helpt bij het indelen ervan:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>VTubers<\/strong>: personages in anime-stijl die worden gespeeld door individuen of bureaus zoals hololive of VShojo.<\/li>\n\n\n\n<li><strong>Virtuele artiesten<\/strong>: muzikanten zoals <strong>Hatsune Miku<\/strong> of <strong>Naevis van aespa<\/strong>, die optreden als digitale personages.<\/li>\n\n\n\n<li><strong>Virtuele mensen<\/strong>: realistische personages zoals <strong>Lil Miquela<\/strong> of <strong>Code Miko<\/strong>, die vaak verbonden zijn met merkdeals en digitale mode.<\/li>\n\n\n\n<li><strong>Virtuele gaming-makers<\/strong>: Deze makers, die actief zijn in omgevingen als <strong>VRChat<\/strong> of <strong>Roblox<\/strong>, gebruiken avatars om optredens, livestreaming en sociale interactie met elkaar te combineren.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ben je je eerste stream aan het plannen? Probeer deze eens <strong><a href=\"https:\/\/news.viverse.com\/post\/vtubers-surpass-real-life-streamers-in-2025-youtube-s-top-trends\">idee\u00ebn voor VTuber-streams<\/a><\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-a5kxf6308\">Minder VTubers, meer views: de opkomst van toptalent<\/h2>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-rne6z6682\">Volgens de ranglijst van Streams Charts <a target=\"_blank\" href=\"https:\/\/streamscharts.com\/news\/youtube-vtubing-report-virtual-creators-2025-key-points?utm_campaign=news_posts&amp;utm_medium=sc_socials&amp;utm_term=2025_05_17\" rel=\"noreferrer noopener\"><strong><u>ranglijst van de beste vrouwelijke streamers in het eerste kwartaal van 2025 zijn 8 van de top 10<\/u><\/strong><\/a> VTubers. Alleen Valkyrae (#3) en Emiru (#7) zijn echte streamers. <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Rang<\/strong><\/td><td><strong>Naam<\/strong><\/td><td><strong>Kijkduur (in miljoenen)<\/strong><\/td><td><strong>Type<\/strong><\/td><td><strong>Aansluiting<\/strong><\/td><\/tr><tr><td>1<\/td><td>Usada Pekora<\/td><td>140<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>2<\/td><td>Sakura Miko<\/td><td>126.7<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>3<\/td><td>Valkyrae<\/td><td>57.1<\/td><td>Mens<\/td><td>100 Thieves<\/td><\/tr><tr><td>4<\/td><td>Shirogane Noel [\u535a\u8863\u5c0f\u591c\u7483]<\/td><td>54.7<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>5<\/td><td>ironmouse<\/td><td>53.7<\/td><td>VTuber<\/td><td>VShojo<\/td><\/tr><tr><td>6<\/td><td>Subaru Oozora<\/td><td>53.4<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>7<\/td><td>Emiru<\/td><td>49.4<\/td><td>Mens<\/td><td>OTK<\/td><\/tr><tr><td>8<\/td><td>\u3014\u620c\u795e\u6c81\u97f3\u3015Inugami Korone<\/td><td>48.7<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>9<\/td><td>\u3014Kikirara Vivi\u3015Kikirara Vivi<\/td><td>47.6<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>10<\/td><td>Koseki Bijou<\/td><td>47.4<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-rcylm18396\">Over alle platforms heen \u2013<strong>YouTube, Twitch, Kick<\/strong> en <strong>het<\/strong> Koreaanse <strong>SOOP \u2013 bereikte de VTuber-content<\/strong> in het eerste kwartaal van 2025 <strong>500 miljoen kijkuren<\/strong>, een recordhoogte.<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-ixftl18399\">Dit gebeurde <strong>terwijl het aantal actieve VTubers onder de 6.000 daalde<\/strong>, wat duidt op een verschuiving naar <strong>een selecte groep van zeer getalenteerde VTubers<\/strong> en op de volwassenwording van het platform.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-8.png\" alt=\"Bron: Miko Ch. &#x3055;&#x304F;&#x3089;&#x307F;&#x3053; (YouTube-kanaal) \" class=\"wp-image-5590\" srcset=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-8.png 740w, https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-8-300x169.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Bron: Miko Ch. \u3055\u304f\u3089\u307f\u3053 (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UC-hM6YJuNYVAmUWxeIr9FeA\" rel=\"noreferrer noopener\"><u>YouTube-kanaal<\/u><\/a>) <\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-96aze20356\">Merch boven geld: waarom intellectueel eigendom de echte geldbron is<\/h2>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-9uotw21085\">Hoewel VTubers uitblinken in het live betrekken van fans, ligt het echte bedrijfsmodel in <strong>het genereren van inkomsten via intellectueel eigendom<\/strong>: merchandise, games en licenties.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Vanaf februari 2025 <strong>behoren 16 van de 20 grootste Super Chat-verdieners tot de VTubers<\/strong><\/li>\n\n\n\n<li><strong>De omzet van COVER Corp bedroeg in 2024 43,4 miljard JPY<\/strong> (ongeveer 297 miljoen USD) \u2014 een stijging van 43,9% ten opzichte van vorig jaar<\/li>\n\n\n\n<li><strong>20,5 miljard JPY aan merchandising-omzet alleen al<\/strong> (ongeveer 140 miljoen USD) \u2014 grotendeels dankzij de enorme hit <a href=\"https:\/\/hololive-official-cardgame.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>hololive OFFICIAL CARD GAME<\/u><\/a><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-7.png\" alt=\"Bron: hololive OFFICIAL CARD GAME\" class=\"wp-image-5587\" srcset=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-7.png 740w, https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-7-300x169.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Bron: <a target=\"_blank\" href=\"https:\/\/hololive-official-cardgame.com\/en\/\" rel=\"noreferrer noopener\"><u>hololive OFFICIEEL KAARTSPEL<\/u><\/a><\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-xj4h526443\">Livestreaming? Nog steeds een krachtige sector met een omzet van <strong>9,3 miljard JPY<\/strong> (ongeveer 63 miljoen USD), maar dat is slechts een deel van het verhaal. <\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-peutx26446\">In tegenstelling tot menselijke makers <strong>zijn VTuber-avatars schaalbare merken<\/strong>. Ze kunnen worden omgezet in knuffels, mobiele games, pop-upcaf\u00e9s en zelfs NFT-releases \u2013 zonder dat dit tot fysieke uitputting leidt. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-wuxti27208\">Zijn virtuele creators de volgende droombaan?<\/h2>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-9256z28036\">Natuurlijk bestaat het leven van een VTuber niet alleen uit glitters en fanart. Burn-out en psychische problemen zijn re\u00ebel. Maar de ambitie blijft groot:  <\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-3eyzs28039\">Uit een enqu\u00eate <strong>van Nifty Kids<\/strong> uit 2025 bleek dat <strong>23,2% van de kinderen VTuber wil worden<\/strong>\u2013 meer dan het aantal kinderen dat traditionele YouTuber wil worden (18,1%).<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-s03qg28042\">Dat is logisch. Dit is een generatie die is opgegroeid met <strong>Minecraft<\/strong>, <strong>Roblox<\/strong> en <strong>FaceTime<\/strong>. Voor hen is digitale expressie niets vreemds; het is voor hen vanzelfsprekend.  <\/p>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-gtn9g28045\">Dus als je kind zegt dat het een virtuele maker wil worden? <strong>Wees<\/strong> dan <strong>niet verbaasd<\/strong>. Waarschijnlijk is het achter het scherm al bezig met het bouwen van werelden en het oefenen. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"viewer-vnijh29540\"><strong>Klaar om aan je VTuber-avontuur te beginnen?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\" id=\"viewer-8pyez30394\">Bekijk onze <a href=\"https:\/\/news.viverse.com\/post\/vtuber-rigging-101-how-to-bring-your-virtual-persona-to-life-without-the-headaches\">beginnersgids<\/a> en kies vervolgens je tools met onze <em><a href=\"https:\/\/news.viverse.com\/post\/how-to-become-a-vtuber-6-essential-vtuber-software-for-beginners?utm_source=chatgpt.com\">6 beste gratis VTuber-software<\/a><\/em> .<\/p>\n\n<p class=\"wp-block-paragraph\">Bekijk meer handleidingen in <strong><a href=\"https:\/\/news.viverse.com\/nl\/categories\/de-basis-van-vtuber\">VTuber Essentials<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ontdek het YouTube-rapport over cultuur en trends voor 2025, waarin wordt onthuld hoe VTubers en andere virtuele contentmakers momenteel toonaangevend zijn op het gebied van wereldwijde content. Het aantal kijkuren schiet omhoog, toptalent komt naar voren en het te gelde maken van intellectueel eigendom geeft de sector een nieuwe vorm. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_uag_custom_page_level_css":"","footnotes":"","_yoast_wpseo_primary_category":null},"categories":[442,463],"tags":[],"class_list":["post-11108","post","type-post","status-publish","format-standard","hentry","category-de-basis-van-vtuber","category-technologische-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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