{"id":11213,"date":"2025-10-08T07:10:28","date_gmt":"2025-10-08T11:10:28","guid":{"rendered":"https:\/\/news.viverse.com\/post\/tendances-des-vtubers-en-2025-6-informations-cles-a-connaitre"},"modified":"2026-07-02T05:53:31","modified_gmt":"2026-07-02T09:53:31","slug":"tendances-des-vtubers-en-2025-6-informations-cles-a-connaitre","status":"publish","type":"post","link":"https:\/\/news.viverse.com\/fr\/post\/tendances-des-vtubers-en-2025-6-informations-cles-a-connaitre","title":{"rendered":"Tendances des VTubers en 2025 : 6 informations cl\u00e9s \u00e0 conna\u00eetre"},"content":{"rendered":"\n
\"\"<\/figure>\n\n

Entre les d\u00e9parts de Shion Murasaki<\/a> et Gawr Gura<\/a>, la dissolution soudaine de VShojo et les d\u00e9parts d\u2019Ironmouse et de Kson<\/a>, la sc\u00e8ne des VTubers anglophones s\u2019appr\u00eate \u00e0 conna\u00eetre un bouleversement potentiel. Il semble que 2025 s\u2019annonce comme une ann\u00e9e de transformation. Dans ce contexte, le dernier rapport Streams Charts du deuxi\u00e8me trimestre 2025<\/a> a mis en \u00e9vidence de nouvelles tendances intrigantes dans le domaine du VTubing. <\/p>\n\n

Voici six observations cl\u00e9s concernant l’univers des VTubers :<\/p>\n\n

1. Les VTubers anglais atteignent de nouveaux sommets<\/strong><\/h2>\n
\n
\"Streams<\/figure>\n<\/div>\n

En termes de nombre total d’heures de visionnage, les VTubers japonais ont traditionnellement domin\u00e9 le classement. Cependant, au deuxi\u00e8me trimestre 2025, deux VTubers anglophones ont fait leur entr\u00e9e pour la premi\u00e8re fois dans le classement mondial des 10 premiers VTubers en termes de temps de visionnage : Zentreya<\/a>, \u00e0 la huiti\u00e8me place avec 4,72 millions d’heures, et Koseki Bijou<\/a>, \u00e0 la dixi\u00e8me place avec 4,54 millions d’heures. <\/p>\n\n

Zentreya, membre fondatrice de VShojo<\/a>, a annonc\u00e9 le 11 juillet son d\u00e9part de l’agence afin de retrouver sa libert\u00e9 personnelle et de saisir de nouvelles opportunit\u00e9s cr\u00e9atives. Sa forte progression au deuxi\u00e8me trimestre s’explique en grande partie par un \u00ab subathon \u00bb (un marathon de collecte de fonds). Par ailleurs, Koseki Bijou, membre de hololive EN<\/a>, a d\u00e9pass\u00e9 Ironmouse<\/a> cette saison, la rel\u00e9guant \u00e0 la onzi\u00e8me place avec 4,53 millions d\u2019heures visionn\u00e9es. <\/p>\n\n

2. Twitch devient la plateforme incontournable pour les VTubers<\/strong><\/h2>\n
\n
\"En<\/figure>\n<\/div>\n

Si YouTube d\u00e9tient toujours la part majoritaire du temps de visionnage, avec plus de 64 % du total des heures de visionnage, Twitch est devenu la plateforme de pr\u00e9dilection des VTubers gr\u00e2ce \u00e0 ses fonctionnalit\u00e9s de streaming conviviales et \u00e0 sa culture communautaire. Plus de 60 % des cha\u00eenes de VTubers actives se trouvent sur Twitch. Il est int\u00e9ressant de noter que Zentreya, la VTuber anglophone la plus populaire, diffuse exclusivement sur Twitch, ce qui refl\u00e8te les tendances actuelles du monde des VTubers. <\/p>\n\n

3. L\u00e9g\u00e8re baisse du temps de visionnage des VTubers \u00e0 l’\u00e9chelle mondiale<\/strong><\/h2>\n
\n
\"Au<\/figure>\n<\/div>\n

Au premier trimestre 2025, le temps de visionnage mondial des VTubers a d\u00e9pass\u00e9 pour la premi\u00e8re fois la barre des 500 millions d\u2019heures<\/a>, pour atteindre 516 millions d\u2019heures. Au deuxi\u00e8me trimestre, ce chiffre a l\u00e9g\u00e8rement recul\u00e9 \u00e0 507 millions d\u2019heures, tout en restant bien au-dessus de la barre des 500 millions d\u2019heures. Selon Streams Charts<\/a>, bien que le temps de visionnage global ait connu une l\u00e9g\u00e8re baisse, le nombre d\u2019abonn\u00e9s des cr\u00e9ateurs et l\u2019engagement des fans ont continu\u00e9 de progresser, ce qui sugg\u00e8re qu\u2019il ne s\u2019agissait l\u00e0 que d\u2019une fluctuation mineure. Cette tendance g\u00e9n\u00e9rale est coh\u00e9rente avec les conclusions d\u2019\u00e9tudes r\u00e9centes sur le march\u00e9 des VTubers. <\/p>\n\n

4. La culture des VTubers s’\u00e9tend au-del\u00e0 du Japon<\/strong><\/h2>\n
\n
\"Les<\/figure>\n<\/div>\n

Les tendances d\u00e9mographiques dans l’univers des VTubers r\u00e9v\u00e8lent des \u00e9volutions int\u00e9ressantes. La proportion de cr\u00e9atrices, qui repr\u00e9sentent d\u00e9j\u00e0 une grande partie des VTubers, est pass\u00e9e de 70,2 % au premier trimestre \u00e0 73,7 %. Par ailleurs, la proportion de VTubers japonais a diminu\u00e9, passant de 41,8 % au premier trimestre \u00e0 37,3 % au deuxi\u00e8me trimestre, tandis que celle des VTubers ta\u00efwanais a l\u00e9g\u00e8rement augment\u00e9, passant de 2,3 % \u00e0 2,7 %. Cela indique que la culture des VTubers s’\u00e9tend au-del\u00e0 du Japon et entre dans une phase mondiale, ce qui corrobore l’observation selon laquelle les VTubers ne constituent plus une culture de niche<\/a>, comme le souligne le rapport sur les tendances YouTube 2025. <\/p>\n\n

5. hololive reste la force dominante<\/strong><\/h2>\n
\n
\"D'après<\/figure>\n<\/div>\n

Malgr\u00e9 le d\u00e9part de plusieurs VTubers populaires de hololive<\/strong><\/a>, sa part de temps de visionnage au deuxi\u00e8me trimestre a d\u00e9pass\u00e9 les 25 % pour la premi\u00e8re fois, s’emparant ainsi d’un quart du march\u00e9 global. Cela pourrait s’expliquer par l’expansion agressive de la soci\u00e9t\u00e9 m\u00e8re sur le march\u00e9 am\u00e9ricain et par<\/a> ses collaborations avec des marques, comme en t\u00e9moigne l’ouverture du bureau de Cover USA \u00e0 Los Angeles, qui refl\u00e8te les ambitions mondiales de hololive. <\/p>\n\n

6. Des signes d’un bouleversement majeur dans le monde des VTubers ?<\/strong><\/h2>\n\n

Outre la dissolution de VShojo, le troisi\u00e8me trimestre a \u00e9galement \u00e9t\u00e9 marqu\u00e9 par l’acquisition de la soci\u00e9t\u00e9 sud-cor\u00e9enne StelLive par Brave Group<\/a>, deux \u00e9v\u00e9nements susceptibles d’influencer l’avenir de la sc\u00e8ne des VTubers. Avec la fin de VShojo, plusieurs membres ont \u00e9galement \u00e9t\u00e9 lib\u00e9r\u00e9s de leur contrat. Vont-ils former un nouveau groupe ou poursuivre leur carri\u00e8re individuellement ? Et la nouvelle alliance Brave \u00d7 StelLive va-t-elle bouleverser le paysage actuel ? <\/p>\n\n

Par ailleurs, le r\u00e9cent concours de talents V-POP ASIA VTuber<\/a> vise \u00e0 recruter des talents prometteurs \u00e0 Ta\u00efwan, en Tha\u00eflande, en Indon\u00e9sie, au Japon et \u00e0 Hong Kong. Que r\u00e9serve l’avenir au monde des VTuber ? C’est en tout cas quelque chose que l’on attend avec impatience. <\/p>\n","protected":false},"excerpt":{"rendered":"

Entre les d\u00e9parts de Shion Murasaki et Gawr Gura, la dissolution soudaine de VShojo et les d\u00e9parts d\u2019Ironmouse et de … <\/p>\n

Continue reading \u00ab\u00a0Tendances des VTubers en 2025 : 6 informations cl\u00e9s \u00e0 conna\u00eetre\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_uag_custom_page_level_css":"","footnotes":"","_yoast_wpseo_primary_category":null},"categories":[436,464],"tags":[],"class_list":["post-11213","post","type-post","status-publish","format-standard","hentry","category-les-bases-du-vtuber","category-tendances-technologiques"],"acf":[],"yoast_head":"\nTendances des VTubers en 2025 : 6 informations cl\u00e9s \u00e0 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