{"id":11117,"date":"2025-06-25T06:58:45","date_gmt":"2025-06-25T10:58:45","guid":{"rendered":"https:\/\/news.viverse.com\/post\/les-vtubers-depasseront-les-streamers-en-chair-et-en-os-en-2025-les-principales-tendances-sur-youtube"},"modified":"2026-07-02T05:21:56","modified_gmt":"2026-07-02T09:21:56","slug":"les-vtubers-depasseront-les-streamers-en-chair-et-en-os-en-2025-les-principales-tendances-sur-youtube","status":"publish","type":"post","link":"https:\/\/news.viverse.com\/fr\/post\/les-vtubers-depasseront-les-streamers-en-chair-et-en-os-en-2025-les-principales-tendances-sur-youtube","title":{"rendered":"Les VTubers d\u00e9passeront les streamers en chair et en os en 2025 : les principales tendances sur YouTube"},"content":{"rendered":"\n<p id=\"viewer-4upb93462\"><strong>Auteur original : <\/strong><a target=\"_blank\" href=\"https:\/\/www.vivepostwave.com\/author\/gladys_wu\/\" rel=\"noreferrer noopener\"><u>Coup de pied circulaire de Tingting<\/u><\/a><strong> \u00c9dit\u00e9 par : l&rsquo;\u00e9quipe VIVERSE<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-9.png\" alt=\"\" class=\"wp-image-5593\" srcset=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-9.png 740w, https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-9-300x169.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n<p id=\"viewer-orx10539\">Au cours des trois derni\u00e8res ann\u00e9es, <a href=\"https:\/\/www.htc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>HTC<\/u><\/a>propose <a href=\"https:\/\/www.vivepostwave.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>VIVE Post-Wave<\/u><\/a> de HTC a suivi de pr\u00e8s l\u2019essor des cr\u00e9ateurs virtuels \u2014 VTubers, idoles virtuelles et bien d\u2019autres \u2014, les d\u00e9signant comme la prochaine grande vague dans la cr\u00e9ation de contenu. <strong>Cette pr\u00e9vision vient de se concr\u00e9tiser<\/strong>. Le tout nouveau <a href=\"https:\/\/www.youtube.com\/trends\/report\/tr25-virtual-creators\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>rapport \u00ab Culture &amp; Trends 2025 \u00bb<\/u><\/a> , vient de placer les cr\u00e9ateurs virtuels au premier plan, les reconnaissant comme une force d\u00e9terminante dans les m\u00e9dias num\u00e9riques mondiaux. <\/p>\n\n<p id=\"viewer-jx490547\">\u00c0 l&rsquo;appui de cette \u00e9volution, des donn\u00e9es r\u00e9centes issues de <a target=\"_blank\" href=\"https:\/\/streamscharts.com\/\" rel=\"noreferrer noopener\"><u>Streams Charts<\/u><\/a> confirment ce que de nombreux fans ressentent d\u00e9j\u00e0 : les cr\u00e9ateurs virtuels ne sont plus un ph\u00e9nom\u00e8ne de niche. Leur influence se traduit par une augmentation <strong>du nombre d\u2019heures de visionnage<\/strong>, <strong>une domination<\/strong> croissante <strong>sur les plateformes<\/strong> et <strong>une audience en<\/strong> pleine <strong>expansion<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-hxq0n818\">Les VTubers se d\u00e9mocratisent : <strong>c&rsquo;est ce que montrent les chiffres<\/strong><\/h2>\n\n<p id=\"viewer-b0hsw820\">En 2020, moins de la moiti\u00e9 des utilisateurs de YouTube \u00e9taient dispos\u00e9s \u00e0 regarder des cr\u00e9ateurs virtuels. Mais en 2024, <strong>57 % des spectateurs \u00e2g\u00e9s de 14 \u00e0 44 ans<\/strong> avaient regard\u00e9 du contenu propos\u00e9 par des VTuber ou d\u2019autres cr\u00e9ateurs virtuels au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e, ce qui repr\u00e9sente un bond en avant en termes d\u2019adoption par le grand public. <\/p>\n\n<p id=\"viewer-54655822\">Cette popularit\u00e9 est confirm\u00e9e par les chiffres :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Les vid\u00e9os consacr\u00e9es aux VTubers totalisent d\u00e9sormais en moyenne 50 milliards de vues par an<\/strong><\/li>\n\n\n\n<li>En 2023, lors d&rsquo;un pic li\u00e9 \u00e0 la pand\u00e9mie, ce chiffre <strong>a d\u00e9pass\u00e9 les 55 milliards<\/strong><\/li>\n\n\n\n<li><strong>Hatsune Miku<\/strong>, la Vocaloid qui a r\u00e9volutionn\u00e9 le genre, a totalis\u00e9 <strong>6 milliards de vues rien qu&rsquo;en 2024<\/strong><\/li>\n<\/ul>\n\n<p id=\"viewer-iimrw834\">D\u00e9couvrez cette chanson de Hatsune Miku sortie en d\u00e9but d&rsquo;ann\u00e9e \u2014<strong>qui totalise d\u00e9j\u00e0 plus de 60 millions de vues<\/strong>.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DECO*27 - \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0 feat. \u521d\u97f3\u30df\u30af\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kbNdx0yqbZE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-2zbqo1664\">Au-del\u00e0 des VTubers : 4 types de cr\u00e9ateurs virtuels sur YouTube<\/h2>\n\n<p id=\"viewer-l5owm1912\">Comme nous l&rsquo;avons vu dans notre article pr\u00e9c\u00e9dent, <a target=\"_blank\" href=\"https:\/\/news.viverse.com\/post\/vtuber-rigging-101-how-to-bring-your-virtual-persona-to-life-without-the-headaches\" rel=\"noreferrer noopener\"><u>\u00ab VTuber Rigging 101 \u00bb<\/u><\/a>, les cr\u00e9ateurs virtuels \u00e9voluent, et le rapport 2025 de YouTube permet de les classer par cat\u00e9gories :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>VTubers<\/strong>: personnages de style anime g\u00e9r\u00e9s par des particuliers ou des agences telles que hololive ou VShojo.<\/li>\n\n\n\n<li><strong>Artistes virtuels<\/strong>: des musiciens tels que <strong>Hatsune Miku<\/strong> ou <strong>Naevis, du groupe aespa<\/strong>, qui se produisent sous la forme de personnages num\u00e9riques.<\/li>\n\n\n\n<li><strong>Les humains virtuels<\/strong>: des personnages r\u00e9alistes tels que <strong>Lil Miquela<\/strong> ou <strong>Code Miko<\/strong>, souvent associ\u00e9s \u00e0 des partenariats avec des marques et \u00e0 la mode num\u00e9rique.<\/li>\n\n\n\n<li><strong>Cr\u00e9ateurs virtuels dans le domaine du jeu vid\u00e9o<\/strong>: pr\u00e9sents sur des plateformes telles que <strong>VRChat<\/strong> ou <strong>Roblox<\/strong>, ces cr\u00e9ateurs utilisent des avatars pour allier performances, diffusion en direct et interactions sociales.<\/li>\n<\/ul>\n\n<p>Vous pr\u00e9parez votre premier live ? Essayez ces <strong><a href=\"https:\/\/news.viverse.com\/post\/vtubers-surpass-real-life-streamers-in-2025-youtube-s-top-trends\">id\u00e9es de diffusion pour les VTubers<\/a><\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-a5kxf6308\">Moins de VTubers, plus de vues : l&rsquo;essor des talents d&rsquo;\u00e9lite<\/h2>\n\n<p id=\"viewer-rne6z6682\">Selon le classement de Streams Charts <a target=\"_blank\" href=\"https:\/\/streamscharts.com\/news\/youtube-vtubing-report-virtual-creators-2025-key-points?utm_campaign=news_posts&amp;utm_medium=sc_socials&amp;utm_term=2025_05_17\" rel=\"noreferrer noopener\"><strong><u>classement des meilleures streameuses du premier trimestre 2025, 8 des 10 premi\u00e8res<\/u><\/strong><\/a> sont des VTubers. Seules Valkyrae (n\u00b0 3) et Emiru (n\u00b0 7) sont des streameuses en chair et en os. <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Classement<\/strong><\/td><td><strong>Nom<\/strong><\/td><td><strong>Nombre d&rsquo;heures de visionnage (en millions)<\/strong><\/td><td><strong>Type<\/strong><\/td><td><strong>Affiliation<\/strong><\/td><\/tr><tr><td>1<\/td><td>Usada Pekora<\/td><td>140<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>2<\/td><td>Sakura Miko<\/td><td>126.7<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>3<\/td><td>Valkyrae<\/td><td>57.1<\/td><td>Humain<\/td><td>100 Thieves<\/td><\/tr><tr><td>4<\/td><td>Shirogane Noel [\u535a\u8863\u5c0f\u591c\u7483]<\/td><td>54.7<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>5<\/td><td>ironmouse<\/td><td>53.7<\/td><td>VTuber<\/td><td>VShojo<\/td><\/tr><tr><td>6<\/td><td>Subaru Oozora<\/td><td>53.4<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>7<\/td><td>Emiru<\/td><td>49.4<\/td><td>Humain<\/td><td>OTK<\/td><\/tr><tr><td>8<\/td><td>\u3014\u620c\u795e\u6c81\u97f3\u3015Inugami Korone<\/td><td>48.7<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>9<\/td><td>\u3014Kikirara Vivi\u3015Kikirara Vivi<\/td><td>47.6<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><tr><td>10<\/td><td>Koseki Bijou<\/td><td>47.4<\/td><td>VTuber<\/td><td>hololive JP<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p id=\"viewer-rcylm18396\">Sur l&rsquo;ensemble des plateformes \u2014<strong>YouTube, Twitch, Kick<\/strong> et <strong>SOOP<\/strong> (Cor\u00e9e <strong>) \u2014, le contenu des VTubers a atteint 500 millions d&rsquo;heures de visionnage<\/strong> au premier trimestre 2025, un record historique.<\/p>\n\n<p id=\"viewer-ixftl18399\">Cela s&rsquo;est produit <strong>alors m\u00eame que le nombre de VTubers actifs est pass\u00e9 sous la barre des 6 000<\/strong>, ce qui t\u00e9moigne d&rsquo;une \u00e9volution vers <strong>une \u00e9lite de talents tr\u00e8s performants<\/strong> et d&rsquo;une maturit\u00e9 de la plateforme.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-8.png\" alt=\"Source : Miko Ch. &#x3055;&#x304F;&#x3089;&#x307F;&#x3053; (cha&#xEE;ne YouTube) \" class=\"wp-image-5590\" srcset=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-8.png 740w, https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-8-300x169.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Source : Miko Ch. \u3055\u304f\u3089\u307f\u3053 (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UC-hM6YJuNYVAmUWxeIr9FeA\" rel=\"noreferrer noopener\"><u>cha\u00eene YouTube<\/u><\/a>) <\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-96aze20356\">Les produits d\u00e9riv\u00e9s avant l&rsquo;argent : pourquoi la propri\u00e9t\u00e9 intellectuelle est la v\u00e9ritable source de revenus<\/h2>\n\n<p id=\"viewer-9uotw21085\">Si les VTubers excellent dans l&rsquo;interaction avec leurs fans en direct, le v\u00e9ritable mod\u00e8le \u00e9conomique r\u00e9side dans <strong>la mon\u00e9tisation li\u00e9e \u00e0 la propri\u00e9t\u00e9 intellectuelle<\/strong>: produits d\u00e9riv\u00e9s, jeux et licences.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>En f\u00e9vrier 2025, <strong>16 des 20 cr\u00e9ateurs ayant g\u00e9n\u00e9r\u00e9 le plus de revenus gr\u00e2ce au Super Chat \u00e9taient des VTubers<\/strong><\/li>\n\n\n\n<li><strong>Le chiffre d&rsquo;affaires de COVER Corp pour 2024 s&rsquo;est \u00e9lev\u00e9 \u00e0 43,4 milliards de yens<\/strong> (environ 297 millions de dollars am\u00e9ricains), soit une hausse de 43,9 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente<\/li>\n\n\n\n<li><strong>20,5 milliards de yens de chiffre d&rsquo;affaires rien qu&rsquo;avec les produits d\u00e9riv\u00e9s<\/strong> (environ 140 millions de dollars am\u00e9ricains) \u2014 en grande partie gr\u00e2ce au succ\u00e8s fulgurant de <a href=\"https:\/\/hololive-official-cardgame.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>hololive OFFICIAL CARD GAME<\/u><\/a><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-7.png\" alt=\"Source : Jeu de cartes officiel hololive\" class=\"wp-image-5587\" srcset=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-7.png 740w, https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-7-300x169.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Source : <a target=\"_blank\" href=\"https:\/\/hololive-official-cardgame.com\/en\/\" rel=\"noreferrer noopener\"><u>hololive OFFICIAL CARD GAME<\/u><\/a><\/figcaption><\/figure>\n\n<p id=\"viewer-xj4h526443\">Le streaming en direct ? Il reste un secteur tr\u00e8s dynamique, avec un chiffre d&rsquo;affaires de <strong>9,3 milliards de yens<\/strong> (environ 63 millions de dollars am\u00e9ricains), mais ce n&rsquo;est qu&rsquo;une partie de l&rsquo;histoire. <\/p>\n\n<p id=\"viewer-peutx26446\">Contrairement aux cr\u00e9ateurs humains, <strong>les avatars VTuber sont des marques \u00e9volutives<\/strong>. Ils peuvent donner lieu \u00e0 des peluches, des jeux mobiles, des caf\u00e9s \u00e9ph\u00e9m\u00e8res, voire des lancements de NFT \u2014 sans que cela n&rsquo;entra\u00eene d&rsquo;\u00e9puisement physique. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"viewer-wuxti27208\">Les cr\u00e9ateurs virtuels constituent-ils le m\u00e9tier de r\u00eave de demain ?<\/h2>\n\n<p id=\"viewer-9256z28036\">Bien s\u00fbr, la vie d\u2019un VTuber n\u2019est pas toujours rose et ne se r\u00e9sume pas \u00e0 des fan arts. L\u2019\u00e9puisement professionnel et les probl\u00e8mes de sant\u00e9 mentale sont bien r\u00e9els. Mais cette aspiration reste forte :  <\/p>\n\n<p id=\"viewer-3eyzs28039\">Une enqu\u00eate r\u00e9alis\u00e9e en 2025 <strong>par Nifty Kids<\/strong> a r\u00e9v\u00e9l\u00e9 que <strong>23,2 % des enfants souhaitent devenir des VTubers<\/strong>, soit davantage que ceux qui souhaitent devenir des YouTubers traditionnels (18,1 %).<\/p>\n\n<p id=\"viewer-s03qg28042\">C&rsquo;est tout \u00e0 fait logique. Il s&rsquo;agit d&rsquo;une g\u00e9n\u00e9ration qui a grandi avec <strong>Minecraft<\/strong>, <strong>Roblox<\/strong> et <strong>FaceTime<\/strong>. Pour eux, s&rsquo;exprimer d&rsquo;abord par le biais du num\u00e9rique n&rsquo;a rien d&rsquo;\u00e9trange ; c&rsquo;est une seconde nature.  <\/p>\n\n<p id=\"viewer-gtn9g28045\">Alors, si votre enfant vous dit qu\u2019il veut devenir cr\u00e9ateur de contenu virtuel ? <strong>Ne soyez pas surpris<\/strong>. Il est probablement d\u00e9j\u00e0 en train de cr\u00e9er des univers et de s\u2019entra\u00eener derri\u00e8re son \u00e9cran. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"viewer-vnijh29540\"><strong>Pr\u00eat \u00e0 vous lancer dans l&rsquo;aventure VTuber ?<\/strong><\/h3>\n\n<p id=\"viewer-8pyez30394\">Consultez notre <a href=\"https:\/\/news.viverse.com\/post\/vtuber-rigging-101-how-to-bring-your-virtual-persona-to-life-without-the-headaches\">guide pour d\u00e9butants<\/a>, puis choisissez vos outils gr\u00e2ce \u00e0 notre <em><a href=\"https:\/\/news.viverse.com\/post\/how-to-become-a-vtuber-6-essential-vtuber-software-for-beginners?utm_source=chatgpt.com\">article \u00ab Les 6 meilleurs logiciels gratuits pour VTuber \u00bb<\/a><\/em> .<\/p>\n\n<p>D\u00e9couvrez d&rsquo;autres guides dans <strong><a href=\"https:\/\/news.viverse.com\/fr\/categories\/les-bases-du-vtuber\">Les bases du VTuber<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez le rapport \u00ab Culture &#038; Trends \u00bb 2025 de YouTube, qui r\u00e9v\u00e8le comment les VTubers et autres cr\u00e9ateurs virtuels dominent d\u00e9sormais le paysage mondial du contenu. Observez l&rsquo;explosion du nombre d&rsquo;heures visionn\u00e9es, l&rsquo;\u00e9mergence de talents d&rsquo;exception et la mani\u00e8re dont la mon\u00e9tisation des propri\u00e9t\u00e9s intellectuelles red\u00e9finit le secteur. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_uag_custom_page_level_css":"","footnotes":"","_yoast_wpseo_primary_category":null},"categories":[436,464],"tags":[],"class_list":["post-11117","post","type-post","status-publish","format-standard","hentry","category-les-bases-du-vtuber","category-tendances-technologiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les VTubers d\u00e9passeront les streamers r\u00e9els en 2025 | 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les classements Streams Charts confirment l&#039;essor des cr\u00e9ateurs virtuels, tandis que la strat\u00e9gie \u00ab merchandising d&#039;abord \u00bb de hololive stimule son chiffre d&#039;affaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.viverse.com\/fr\/post\/les-vtubers-depasseront-les-streamers-en-chair-et-en-os-en-2025-les-principales-tendances-sur-youtube\" \/>\n<meta property=\"og:site_name\" content=\"VIVERSE Blog - Latest News &amp; Announcements\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T10:58:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T09:21:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.viverse.com\/wp-content\/uploads\/2025\/06\/image-9.png\" \/>\n<meta name=\"author\" content=\"VIVE Post-Wave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@viverseofficial\" \/>\n<meta name=\"twitter:site\" 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